It is started from the wooden bricks, from which Lego toys constructor was created at the beginning of the 19th century. And then it led to the development and growth of Lego as a leader in a segment of games and toys for kids. Finally building Lego land and Lego movies. And making the Lego brand as one of the most expensive and respected global brands worldwide. There are many hidden lessons in Lego corporate history and of the management team.